The numbers
behind the numbers.

Every analytics tool shows you likes, followers, and impressions. Social Ratios shows you what those numbers mean when you put them together. Because a 4.2% engagement rate tells you more than 10,000 likes ever could.

comments / likes
1:8.3
+14% vs avg
saves / impressions
3.2%
benchmark
shares / followers
0.4%
-22% this week
follower growth velocity
2.1%
above industry
The Problem

Vanity metrics are dying.
The industry knows it.

Meta is phasing out surface-level metrics. LinkedIn weights comments 3-5x higher than likes. Instagram engagement dropped 24% year-over-year. Every platform is telling you the same thing: raw numbers don't matter anymore. Ratios do. But the tools haven't caught up. You're still staring at dashboards built for 2019.

Four ratios that replace fifty metrics.

Everything you need to know, nothing you don't.

engagement / reach
Engagement Quality Score
Of the people who actually saw your content, how many cared enough to interact? This single ratio replaces reach, impressions, and engagement count as separate metrics.
A post seen by 50K with 2.1% ER beats a post seen by 200K with 0.3% ER.
comments / likes
Conversation Depth
Likes are passive. Comments take effort. A 1:10 ratio means your content sparks real dialogue. Below 1:50 means it's likeable but forgettable.
Industry benchmark 2026: 1:10 = high quality, 1:50 = surface-level
saves + shares / impressions
Content Staying Power
Saves mean someone wants to come back. Shares mean they're willing to attach their reputation to your content. Above 2% means you're creating lasting value.
Saves and shares are now weighted higher than likes in every algorithm.
new followers / total followers
Growth Velocity
A creator with 5K followers growing at 3%/month will outpace one at 500K growing at 0.2%. Velocity predicts the future. Follower count describes the past.
Organic benchmark: 1-2% monthly. Above 3% = breakout growth.

Old metrics vs. ratio thinking.

How tools work today

"You got 10,000 likes this week"
"Your reach was 250K impressions"
"You gained 340 new followers"
"47 comments on your latest post"
"Content published: 12 posts"

How Social Ratios works

"Your engagement-to-reach ratio is 4.1%, up from 2.8%"
"Comments-to-likes ratio hit 1:7, your best week"
"Growth velocity: 2.3% vs. industry average 1.1%"
"Save rate jumped to 3.4% on carousel posts"
"Your Thursday Reels have 2.6x better ratios than Monday carousels"

Stop counting.
Start comparing.

Social Ratios strips social media analytics down to the relationships between numbers. The signal hidden inside the noise. Because knowing you got 10,000 likes means nothing until you know what that number means relative to everything else.